The Shifting Demographics and Perspectives of Donors


For the past 10 years, the Blackbaud Institute Index has tracked year-over-year trends in philanthropy and annual giving statistics—with the goal of empowering organizations to know their sector and raise more, faster. Over this time, the Index has grown to track over $51 billion from over 8,500 organizations in the United States!

To celebrate we’ve invited some of our most trusted advisors, industry experts, and friendly faces to lead virtual fireside chats, podcast episodes, and more! Today’s episode of the sgENGAGE podcast features a conversation between Steve McLaughlin, Vice President of Product Management with Blackbaud and a senior advisor to the Blackbaud Institute, and Dr. Una Osili. A global expert on philanthropy and social innovation, Dr. Osili has more than two decades of experience in leadership, economic policy and research across the public and private sectors. She serves as the Associate Dean for Research and International Programs, Efroymson Chair in Philanthropy, and Dean’s Fellow for the Mays Family Institute on Diverse Philanthropy at the Indiana University Lilly Family School of Philanthropy.

There is no doubt that the giving landscape is shifting—from the donors who are responding to the way they want to be engaged. In this excerpt from their longer conversation, Steve McLaughlin and Dr. Una Osili break down the data on the changing demographic in charitable giving and how fundraisers can leverage this information to grow alongside this new generation of donors.

Topics Covered in this episode:

  • The latest data on who is giving to charitable organizations, how they choose to give, and what drives them.
  • Strategies to engage with a new generation of donors and prepare for the future.

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On demand, Blackbaud Institute Index’s 10th Anniversary Celebration
More from sgENGAGE and the Blackbaud Institute
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“There’s a bit of a call to action for nonprofits and fundraisers: how do we engage the next generation of donors? We have four generations in the charitable landscape and a big part of our job ahead, our task ahead, and the work ahead–for all of us–is engaging that next generation of donors.” – Dr. Una Osili