Your Fundraising Decision Making Yardstick: Recruit-Retain-Reactivate
We should never grow stale and stop trying new things. But with that comes a responsibility to keep focused on our Recruit–Retain–Reactivate measurement.
Enhancing Your Major Gift Fundraising Strategy with Analytics
Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.
Econ 201: Macro Influences Impacting Micro Fundraising
All fundraisers should review this informative and relevant study to help drive smarter fundraising years down the line.
Share The Love: Grateful Patients Can Help Your Institution
With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program and link your patients with your institution.
Nonprofit Marketing Research Made Simple, No Matter Your Budget
Get access to accurate information using market research: who are your constituents and what are their attitudes, preferences, and needs?
The Donor Insights Fundraisers Can’t Afford to Ignore
By tailoring your contact strategy to follow your donor profiles, engagement opportunities resonate, donors pay more attention, and fundraising results increase.
Do You Know What Your Data is Telling You?
You must narrow the focus to “smart data” that identifies problems worth fixing and opportunities worth pursuing.
What Lies Within: A Journey Through Wealth Screening
Target Analytics’ WealthPoint Professional prides itself on having a wide representation of asset, philanthropic and biographical data sources that can offer keen insights on prospects.
Don’t Get Spooked By Your Data!
Data health woes. Duplicates. Outdated constituent information. Just when you thought Halloween was the only time you got SPOOKED, you [...]
It’s All in the Preparation
Questions to ask when embarking on a predictive modeling and/or wealth screening project
