Predictive Modeling vs. Wealth Screening: Effective Segmentation Programs Require a Healthy Mix
The most successful and fully developed prospecting and segmentation programs require a healthy mix of multiple techniques.
Confessions of a Nonprofit Database Administrator, Part II
Learn how nonprofit database administrators can overcome common challenges.
3 Ways to Qualify Major and Legacy Gift Prospects
Learn the best ways to qualify new major and legacy donors for your social good organization.
Insights into Collaborative Benchmarking Survey for the Social Good Sector
Find out the results from a survey on benchmarking in the social good sector conducted by Blackbaud, NetHope and NTEN.
Your Fundraising Decision Making Yardstick: Recruit-Retain-Reactivate
We should never grow stale and stop trying new things. But with that comes a responsibility to keep focused on our Recruit–Retain–Reactivate measurement.
Enhancing Your Major Gift Fundraising Strategy with Analytics
Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.
Econ 201: Macro Influences Impacting Micro Fundraising
All fundraisers should review this informative and relevant study to help drive smarter fundraising years down the line.
Share The Love: Grateful Patients Can Help Your Institution
With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program and link your patients with your institution.
Nonprofit Marketing Research Made Simple, No Matter Your Budget
Get access to accurate information using market research: who are your constituents and what are their attitudes, preferences, and needs?
The Donor Insights Fundraisers Can’t Afford to Ignore
By tailoring your contact strategy to follow your donor profiles, engagement opportunities resonate, donors pay more attention, and fundraising results increase.
