What’s All The Fuss About ROI?
Jargon in fundraising analytics seems to be all over cyberspace, and this blog will help explain one of the most commonly used terms, Return On Investment (ROI)
Living in a Virtual World
Virtualization is all about maximizing the technology resources you have at hand to create a whole that is significantly more powerful than it’s individual parts – and is infinitely scalable.
Demystifying the Predictive Model
An introduction to nonprofit fundraisers on what predictive models are and how they can be used to improve fundraising results.
5 Interesting Facts from the Giving USA 2012 Report
The Giving USA 2012 looks at philanthropic trends from 2011, including that giving to international orgs grew 167.1% between 2001 and 2011. [...]
Get to Know the Bestow Community
I’m often asked by new and seasoned planned giving professionals alike, “What’s trending in planned giving?” The question is too [...]
Get to Know the Planned Giving Design Center
It’s well-known among planned giving professionals that the free-to-use Planned Giving Design Center (PGDC) is a first-stop resource to learn [...]
10 Online Fundraising Insights
A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. More than a few people have called [...]
Engage Lapsed Donors as Volunteers
As we wind down the year 2011, we reflect on a year of challenges, both with the economy and its [...]
Keys to Following Up with Disaster Response Donors
I’ve been following the fundraising response to Japan very closely and so I was very pleased to be able to sit down with Katie Beth DeSchepper of StrategicOne earlier today. Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. [...]
