Social Media Lessons from 4 Generations of Canadian Donors
Social media may seem like the way to reach the next generation of donors. But, can you really raise money [...]
End-of-Year Campaign Planning: 6 Things to Get Done in September
If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September
Five Ways to Ensure Your Event Makes Headline News
Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for [...]
The 3 Most Critical Pieces of an Engaging Email Campaign
Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.
Content Marketing for Nonprofits [Survey]
Blackbaud partners with The Content Marketing Institute on first ever nonprofit content marketing research report. Frank Barry & Joe Pulizzi join forces.
4 Ways to Boost Retention Using Post-event Communications
With apologies to Yogi Berra for the mangled quote, in the world of peer-to-peer fundraising, an event ain’t over, even [...]
Symbols in Subject Lines… ♥ Them or ✄ Them?
Increase email open rates & help your message stand out in a crowded inbox includes tips for effective use of symbols in subject lines.
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising
#13NTCcents That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John [...]
Two Surprising Ways to Broaden Your Reach Online
Online marketing can take many forms. Email, web design, user-generated content and paid search are all ways to improve your [...]
