The 3 Most Critical Pieces of an Engaging Email Campaign
Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.
Content Marketing for Nonprofits [Survey]
Blackbaud partners with The Content Marketing Institute on first ever nonprofit content marketing research report. Frank Barry & Joe Pulizzi join forces.
4 Ways to Boost Retention Using Post-event Communications
With apologies to Yogi Berra for the mangled quote, in the world of peer-to-peer fundraising, an event ain’t over, even [...]
Symbols in Subject Lines… ♥ Them or ✄ Them?
Increase email open rates & help your message stand out in a crowded inbox includes tips for effective use of symbols in subject lines.
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising
#13NTCcents That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John [...]
Two Surprising Ways to Broaden Your Reach Online
Online marketing can take many forms. Email, web design, user-generated content and paid search are all ways to improve your [...]
One Email Tactic Nonprofits Need to Steal From Brand Marketers
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
Raising Money Using Social Media: Five Ways to Support Peer-to-Peer Fundraisers
In 1860, the Pony Express was the fastest means to communicate from coast to coast in the United States. A [...]
Top 12 Internet Memes for Nonprofits
Who doesn’t love a good Internet meme? Those clever little images and captions that have become a phenomena on the [...]
