5 Revealing Campaign Metrics You May Be Missing
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
Cutting Through the Noise| A Fundraiser’s Strategy for Sorting It Out
A challenge we today is that anyone can appear to be an expert. Pay attention to the true fundraisers. That’s the person whose advice you should listen to.
How to Send More Fundraising Emails and Maintain Conversion Rates
As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.
4 Ways to Gain Followers for Your School on Instagram
Sewickley Academy doubled their instagram following in just 5 months using these 4 tactics.
Designing Nonprofit Experiences
The following article was originally published in the June 2014 issue of User Experience Magazine. Reprinted here by the author. [...]
10 Must-Have Elements for Nonprofit Websites
You know you cannot undermine the power of a well built website. It’s your most powerful business card, a communication [...]
5 Ways to Ensure Your Event Makes Headline News
Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for [...]
Symbols in Subject Lines… ❤️ Them or ✂️ Them?
Increase email open rates & help your message stand out in a crowded inbox includes tips for effective use of symbols in subject lines.
Twelve Internet Memes for Nonprofits
Who doesn’t love a good meme? Those clever little images and captions that have become a phenomena on the interwebs. [...]
A Simple 6 Step Plan for Creating a Facebook Page that Works
Connecting w/ Families, Students and Alumni on Facebook is critical. Learn ways to set up your Facebook page for Success, Use Promoted Posts and Measure Success
