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Tag: Digital Marketing

191-200 of 255 Results

the ENGAGE blog

Digital Marketing

Embrace Social, I Did.

That's right - true social fundraising! Take your peer-to-peer fundraising efforts, integrate it with your donor database and combine that with the kind of exposure only social media can deliver, and voila - Common Ground Social. It's so easy to use - for both you and your supporters. In 3 steps they can register, personalize and share a unique fundraising page (and more importantly, their personal story). The data flow between donor gifts and your database - instant. You can track and interact with your supporters and their networks. [...]

November 1, 2011 | 2 min Read

The Kevin Bacon Effect

Digital Marketing

The Secret to Going Viral: Harnessing the Kevin Bacon Effect

Guest post by Darian Rodriguez Heyman, creator of the nationwide Social Media for Nonprofits conference series and former Executive Director [...]

November 1, 2011 | 3 min Read

Email Appeal Link Copy

Digital Marketing

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

Wondering how to get more from your holiday email appeals? Reviewing the way you use links may be a good [...]

October 31, 2011 | 2 min Read

the ENGAGE blog

Change Management

Lessons from Humpty Dumpty

I’ve always been a quick study. I generally can diagnose most business problems and get to a 90% solution in [...]

August 16, 2011 | 3 min Read

the ENGAGE blog

Digital Marketing

The Center of Your Universe

A post on recycling your content so that it can be used across multiple marketing channels [...]

July 22, 2011 | 2 min Read

Digital Marketing

5 Questions for Pamela Grow

This is a continuing series of 5 Questions for experts from across the nonprofit sector: Author, coach, copy-writer, nonprofit marketing [...]

June 27, 2011 | 2 min Read

the ENGAGE blog

Digital Marketing

Convio Go! List-Building Strategies

Convio Go! Strategies for List-Building Success [...]

June 23, 2011 | 3 min Read

the ENGAGE blog

Data Insights

Facebook and LinkedIn – The social media personal and professional go-to tools?

While I’m sitting here on a Wednesday evening looking at my LinkedIn and Facebook profiles, I’m wondering how much information [...]

May 31, 2011 | 2 min Read

Digital Marketing

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit [...]

May 31, 2011 | 2 min Read

the ENGAGE blog

Data Insights

NTEN’s Google Analytics Webinar: The Cliff Notes Version

Last week’s NTEN webinar on Google Analytics reached capacity FAST. Great for NTEN (they really know what the hot topics [...]

May 19, 2011 | 2 min Read

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