Transmedia Storytelling at SXSW Interactive
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]
Let’s get this party started!
When are you most excited about something? It could be a new shirt, a party, a concert, etc… We tend [...]
Sometimes inspirational quotes aren’t enough
Getting reinvigorated when the universe is conspiring against you. [...]
Mobile Donation Forms
When I say, “mobile donation” you probably think about text-to-give. I assume that because when I Googled the term*, that’s [...]
Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits
At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of [...]
Are you there blogosphere, it’s me Amy?
I know you’re there; I’m tracking you thanks to google analytics. I appreciate you stopping by and reading my blog. [...]
80 Email Subject Lines from End of Year Fundraising
I get a lot of nonprofit email messages through subscribing to lists, working with lots of organizations, and being a [...]
The Last Word in 2011
Thanks to The Agitator for letting me have the last word in 2011. Tom Belford and Roger Craver’s daily e-newsletter [...]
Best Blogs of 2011
Well, it’s the moment you’ve all been waiting for…our choice for the best Connection Cafe blog posts of 2011. I [...]
Best of 2011—Client Success Stories
It’s always fun to recap the year with great client success stories. We had a lot this year and I [...]
