
The Secret to Going Viral: Harnessing the Kevin Bacon Effect
Guest post by Darian Rodriguez Heyman, creator of the nationwide Social Media for Nonprofits conference series and former Executive Director [...]

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal
Wondering how to get more from your holiday email appeals? Reviewing the way you use links may be a good [...]

Lessons from Humpty Dumpty
I’ve always been a quick study. I generally can diagnose most business problems and get to a 90% solution in [...]

The Center of Your Universe
A post on recycling your content so that it can be used across multiple marketing channels [...]

5 Questions for Pamela Grow
This is a continuing series of 5 Questions for experts from across the nonprofit sector: Author, coach, copy-writer, nonprofit marketing [...]

Convio Go! List-Building Strategies
Convio Go! Strategies for List-Building Success [...]

Facebook and LinkedIn – The social media personal and professional go-to tools?
While I’m sitting here on a Wednesday evening looking at my LinkedIn and Facebook profiles, I’m wondering how much information [...]

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit [...]

NTEN’s Google Analytics Webinar: The Cliff Notes Version
Last week’s NTEN webinar on Google Analytics reached capacity FAST. Great for NTEN (they really know what the hot topics [...]

The Power of Social Fundraising and Friends Asking Friends [INFOGRAPHIC]
Social fundraising revenue has more than doubled online over the past 5yrs – reaching close to the billion-dollar mark – with no signs of slowing down.