Donor Acquisition: The Process of Attracting New Supporters
What Is Donor Acquisition? Donor acquisition is the process organizations use to attract new supporters who will contribute financially or [...]
5 Reasons Text Messaging Should Be in Every Fundraiser’s Toolbox
As fundraising professionals, we know that no single channel can carry the full weight of donor engagement. Success lies in [...]
5 Ways to Use Your Digital Impact Report as a Marketing Tool
If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, [...]
How to Design a Nonprofit Logo That Amplifies Your Mission
Your nonprofit’s brand is an essential tool for building trust with supporters. When your audience sees the same visuals and [...]
Blackbaud School Websites Honored with WebAwards for the 7th Year in a Row
The Web Marketing Association has recognized Blackbaud school websites in the prestigious WebAwards competition for the seventh year in a [...]
Nonprofit Marketing Analytics: Which Metrics to Watch and Why
It’s easy to go over budget on marketing without seeing significant results. However, with the right allocation of resources and [...]
How to Enhance a Multichannel Marketing Strategy with Texts
Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific [...]
Blackbaud Luminate Online® Benchmark Report Highlights
The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. It’s a [...]
How to Partner with Businesses for Your Awareness Campaign
A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive [...]
Powerful Partnerships: Nonprofits and Cause Marketing
Has your nonprofit dabbled in the world of business sponsorships? Perhaps you reached out to a local coffee shop and [...]
