4 Ways to Boost Retention Using Post-event Communications
With apologies to Yogi Berra for the mangled quote, in the world of peer-to-peer fundraising, an event ain’t over, even [...]
Monthly Giving at Year-End: How to leverage integrated marketing
What are some of the constructs for an optimal monthly giving program at year end?
A Lion’s Lesson in the Serengeti
At the beginning of June I had a once in a lifetime opportunity to travel to Kenya and Tanzania for [...]
The TED of Direct Marketing
Recent research suggests that economic and policy changes over the last five years are continuing to make things difficult for [...]
Let’s get this party started!
When are you most excited about something? It could be a new shirt, a party, a concert, etc… We tend [...]
Sometimes inspirational quotes aren’t enough
Getting reinvigorated when the universe is conspiring against you. [...]
Are you there blogosphere, it’s me Amy?
I know you’re there; I’m tracking you thanks to google analytics. I appreciate you stopping by and reading my blog. [...]
The Last Word in 2011
Thanks to The Agitator for letting me have the last word in 2011. Tom Belford and Roger Craver’s daily e-newsletter [...]
Averages, medians and modes… Oh my!
Last week, I asked you to run a few reports to measure your participants fundraising performance. The big question was… [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
