The TED of Direct Marketing
Recent research suggests that economic and policy changes over the last five years are continuing to make things difficult for [...]
Let’s get this party started!
When are you most excited about something? It could be a new shirt, a party, a concert, etc… We tend [...]
Sometimes inspirational quotes aren’t enough
Getting reinvigorated when the universe is conspiring against you. [...]
Are you there blogosphere, it’s me Amy?
I know you’re there; I’m tracking you thanks to google analytics. I appreciate you stopping by and reading my blog. [...]
The Last Word in 2011
Thanks to The Agitator for letting me have the last word in 2011. Tom Belford and Roger Craver’s daily e-newsletter [...]
Averages, medians and modes… Oh my!
Last week, I asked you to run a few reports to measure your participants fundraising performance. The big question was… [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
Lessons from Humpty Dumpty
I’ve always been a quick study. I generally can diagnose most business problems and get to a 90% solution in [...]
The Center of Your Universe
A post on recycling your content so that it can be used across multiple marketing channels [...]
Scary Supporter Horror Stories
People share their nightmares with me. Well, ok – maybe that’s overstating it. They vent. And it freaks me out. [...]
