Rules of Engagement: The Chicken or the Egg?
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”-- the prospect? What does it matter? For optimal results, find ways to "touch" as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies. [...]
Get in Touch With Your Event Donors
Bringing event donors into your fundraising mix can be a bit tricky. But does that mean you give up on them? Absolutely not.
Acquisition Trends and New Donor Stewardship
Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Well, there are a number of steps that fundraisers should take.
Top 3 Fundraising New Year’s Resolutions
There are actually only three ways to raise more money.
4 Ways to Encourage Self Donations
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign they saw a 2151% increase in self donors, receiving donations from 37% of their participants compared to 2% in 2010. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year. [...]
A Lion’s Lesson in the Serengeti
At the beginning of June I had a once in a lifetime opportunity to travel to Kenya and Tanzania for [...]
The Imperfect Storm, Part 1
The storm, for nonprofit organizations, is fully brewed. The demand for services is up; contributions have barely regained their pre-recession levels; government funding is way off; and expenses are rising. We are tempted to call this a perfect storm. [...]
5 Workplace Volunteer Coordination Tips
Most of my posts are written for the non-profit audience, but this month, I’m taking a different approach. I’d like [...]
188 Billion Emails Sent A Day
Yesterday a friend told me that we send about 188 billion emails a day. I did digging and found all kinds [...]
Locking in High-Level Commitments
You work hard to get people’s attention. You hone your story and shout it from the rooftops. You market your [...]
