
How the Donor Journey Opens Pathways to Success for Annual Giving
Every annual giving fundraiser can benefit from understanding the most common donor journeys. Because circumstances out of our control, such [...]

Launching a Monthly Giving Program: Your Key to More Reliable Revenue
Fifteen percent. The president of my organization wanted me to raise our annual revenue by 15% by the end of [...]

Harnessing the Power of Grateful Patient Data
In healthcare fundraising, one of the most powerful tools often goes underutilized: grateful patient data. Hospitals and care institutions interact [...]

Annual Giving Basics: A Fundamental Guide for Yearly Donations
Annual giving is the collection of donations throughout the year to support an organization’s day-to-day operations and programs. While the [...]

What is Human-Centric AI and What Does It Mean for Fundraising?
In the past year, AI has evolved from something that some social impact organizations were experimenting with to a fixture [...]

Donor Retention: The Importance of Keeping Supporters Engaged
What Is Donor Retention? Donor retention is a nonprofit’s ability to keep its existing donors engaged and encourage them to [...]

4 Ways to Maximize Revenue Generation for Medical Practices
Staff members at medical practices focus on delivering quality care and patient experiences, but this can lead to them neglecting [...]

Better Workflows and Smarter Software: How to Get Really Good at Data Analytics
In today’s data-rich world, nonprofits are sitting on a goldmine of information. A prospect researcher could spend hours digging through [...]

The Impact of User-Friendly Donation Forms
If online giving is part of your organization’s fundraising strategy, user-friendly donation forms are essential for maximizing donor engagement, conversion [...]

The Biggest Challenge for Fundraisers: Getting That First Prospect Meeting
If you’re a fundraiser, this might sound familiar: An experienced development team at a mid-sized university foundation is doing everything [...]