5 Keys to Prospecting on a Budget
If you have observed any industry data over the last six years or so, you also know that acquisition is getting continuously more difficult and more expensive. As brilliant fundraisers, we must get smarter about how we can overcome the acquisition quagmire and reverse these trends.
Calculating Charitable Value
We can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.
Segmenting Your Data- Are You Ready for End of Year Fundraising?
Are You Ready for end of year Fundraising Campaigns? Learn why one size does not fit all for end of year fundraising success
Participant Value After the Event
As we continue to ramp up for the spring event season, I want to bring a strategic data point to [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
It Takes Two to Table
Don’t tell anyone, but there was a time in my life when I didn’t know what “tabling” was. I was [...]
