The Demographics of Donor Potential
The Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”
The Imperfect Storm, Part 1
The storm, for nonprofit organizations, is fully brewed. The demand for services is up; contributions have barely regained their pre-recession levels; government funding is way off; and expenses are rising. We are tempted to call this a perfect storm. [...]
Participant Value After the Event
As we continue to ramp up for the spring event season, I want to bring a strategic data point to [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
It Takes Two to Table
Don’t tell anyone, but there was a time in my life when I didn’t know what “tabling” was. I was [...]
