Social Media Lessons from 4 Generations of Canadian Donors
Social media may seem like the way to reach the next generation of donors. But, can you really raise money [...]
5 Keys to Prospecting on a Budget
If you have observed any industry data over the last six years or so, you also know that acquisition is getting continuously more difficult and more expensive. As brilliant fundraisers, we must get smarter about how we can overcome the acquisition quagmire and reverse these trends.
The Imperfect Storm, Part 1
The storm, for nonprofit organizations, is fully brewed. The demand for services is up; contributions have barely regained their pre-recession levels; government funding is way off; and expenses are rising. We are tempted to call this a perfect storm. [...]
Participant Value After the Event
As we continue to ramp up for the spring event season, I want to bring a strategic data point to [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
It Takes Two to Table
Don’t tell anyone, but there was a time in my life when I didn’t know what “tabling” was. I was [...]
