4 Ways to Boost Retention Using Post-event Communications
With apologies to Yogi Berra for the mangled quote, in the world of peer-to-peer fundraising, an event ain’t over, even [...]
Symbols in Subject Lines… ♥ Them or ✄ Them?
Increase email open rates & help your message stand out in a crowded inbox includes tips for effective use of symbols in subject lines.
Lesson 1: Removing Yourself from the Fundraising Equation
Most of us in the peer-to-peer fundraising world would consider our walks, 5ks and rides a fundraiser. But do your participants think your event is a fundraiser?
Rules of Engagement: The Chicken or the Egg?
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”-- the prospect? What does it matter? For optimal results, find ways to "touch" as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies. [...]
Get in Touch With Your Event Donors
Bringing event donors into your fundraising mix can be a bit tricky. But does that mean you give up on them? Absolutely not.
One Email Tactic Nonprofits Need to Steal From Brand Marketers
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
3 Ways to Generate More Revenue at Your Events
Here are a few options for generating more revenue at your events. [...]
Help, My Event Committee Needs a Make Over!
Dear Amy, I’m in the process of putting together my 2012 Walk committee. Last year, my committee was not as [...]
The #1 Way to Raise More Money Through Peer-to-Peer Fundraising Events
To get the most from your event this year, it’s important to realize that your participants are a diverse group and you need to speak to each group differently. Sending one-size-fits-all event update isn’t going to cut it anymore. You have to target each audience with a tailored message – one that speaks to them.
5 Fundraising Contest Ideas to Kickstart Your Supporters
We’ve all seen and likely used the typical “raise $100 this week and be entered into a drawing”. But I’d like to get you thinking about nonprofit fundraising contests a little differently.
