Donor Acquisition: The Process of Attracting New Supporters
What Is Donor Acquisition? Donor acquisition is the process organizations use to attract new supporters who will contribute financially or [...]
Donor Retention: The Importance of Keeping Supporters Engaged
What Is Donor Retention? Donor retention is a nonprofit’s ability to keep its existing donors engaged and encourage them to [...]
Try A/B Testing of Your Donation Form for the Optimal Giving Experience
An online donation form is one of the most powerful tools to support your fundraising efforts. Donors often prefer to [...]
2 Must-Know Metrics to Supercharge Your Donation Forms
In the competitive world of online fundraising, your donation form is your gateway to success. With countless nonprofits vying for [...]
Operating Reserves as a Key Indicator of Financial Health
Just as the gauges on a car’s dashboard provide crucial information about its performance and physical condition, operating reserves serve [...]
Helpful Ways to Measure and Optimize Your Nonprofit’s Performance
Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus [...]
Let it Go: When to Move on from a Major Gift Prospect
Seven contact attempts over six months, via at least two contact methods.This marks the end of the qualification road for [...]
The 10 Most Popular ENGAGE Articles in 2023
Hundreds of ENGAGE articles have been written by outstanding leaders and subject matter experts across the social good community in [...]
Get Your CRM System to Become the Best Version of Itself
What is your CRM System’s purpose? Organizations that use a Constituent Relationship Management (CRM) system will typically rely on it [...]
Is Your Nonprofit Using Data to Boost Productivity?
Let’s talk about productivity. Nonprofit leaders need no convincing that this is an exciting topic, but what about frontline fundraisers [...]
