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Tag: Online Giving

111-119 of 119 Results

Online Giving

Accountability is Crucial – 4 Tips for Nonprofits

Donors represent one of the most important (if not the most important) segments of many nonprofit organizations. These donors are [...]

August 25, 2010 | 2 min Read

the ENGAGE blog

Digital Marketing

What is your web site’s visual hierarchy?

What catches your eye when you look at your web site’s homepage? What is the first thing you see and the first thing you want to click on? These are questions we almost always ask during a usability test to ensure our visual hierarchy is coming through clearly and consistently. Think of the visual hierarchy as the pecking order of a page’s content, providing cues as to what’s most important. If your organization wants, first and foremost, to bring in donations, then a compelling ask should rank high in your list. Maybe you’d rather get visitors to take an action alert or read a new study you’ve published. Your visual hierarchy should reflect your organization’s goals, whatever those may be at the time. Take a look at the Blockbuster web site. Since Netflix arrived on the scene, one of their goals is likely to obtain subscribers to the DVD-by-mail program. From their homepage, the first thing I see is the “Try it free” button on the “Movies Delivered” promo. The “Learn More” for Blockbuster On Demand also stands out, which is likely reflective of another one of Blockbuster’s goals. The Jewish National Fund site also demonstrates a good visual hierarchy. My eyes are drawn to the “Donate” button in the top navigation bar and the graphic in the “Plant a Tree” promotional box, both of which are major goals for the organization. Many of you may be so used to looking at your web site that you may not see a visual hierarchy anymore. Or, the one you do see may be artificially influenced by what you know is most important. In that case, have a friend take a look at your site and tell you what they see first. You could try a “5-second test” where you display the homepage for 5 seconds, then close it and ask your friend to write down what they remember. If their list does not correspond to your organizational goals, then consider rearranging the page or redesigning certain elements. You’re likely to see more clicks and actions taken as a result. [...]

May 19, 2010 | 2 min Read

Digital Marketing

Spring Cleaning Your Website

Getting a handle on your website clutter can be a lot like spring cleaning your closet. And sometimes, you have to throw some pieces out. [...]

May 19, 2010 | 2 min Read

Disaster Response

Rapid Response at Critical Times of Need – An Essential Guide with Real World Examples

Rapid Response at Critical Times of Need – An Essential Guide with Real World Examples [...]

March 8, 2010 | 3 min Read

Digital Marketing

Online Giving and Rapid Response Trends

The recent Haiti earthquake disaster has once again brought to the forefront the role that new giving channels play in [...]

February 4, 2010 | 3 min Read

the ENGAGE blog

Disaster Response

7 Tips to Help Your Organization Make the Biggest Difference for the Haiti Relief Efforts

The past 36 hours have been crucial for disaster relief organizations across the world as they reach out to supporters [...]

January 14, 2010 | 2 min Read

Hand holding a calculator.

Online Giving

Donation Form Usability

Jakob Nielsen is considered the leading expert on website usability in the world. His firm, the Nielsen Norman Group, does [...]

September 15, 2009 | 3 min Read

Online Giving

Does Online Cannibalize Offline Fundraising?

This question seems to come up all the time when looking at online giving trends. It came up just the [...]

July 7, 2009 | 3 min Read

Online Giving

Index of National Fundraising Performance – Q4 2008

Target Analytics, a Blackbaud company, announced the latest Index of National Fundraising Performance for the fourth quarter of 2008. The [...]

April 14, 2009 | 3 min Read

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