Healthcare Philanthropy as Strategic Revenue: Why More Hospitals Are Rethinking Financial Growth
As financial and operational pressures bear down on health systems of all sizes, boards and C-suite executives are rethinking where [...]
Marketing Planned Gifts to Women
By 2030, women in the United States are projected to control two-thirds of the nation’s wealth—an estimated $35 trillion—and philanthropy [...]
3 Ways to Determine Which Major Fundraising Campaign to Host
Every nonprofit leader eventually reaches a point where annual funding is not enough to accomplish all of their organization’s goals. [...]
How Data Intelligence Transforms Planned Giving Programs
Mary Q. Prospect is a long-time donor to XYZ University. After graduating from XYZ 35 years ago, she enjoyed a [...]
3 Ways AI is Making Wealth Screening More Effective
The nonprofit sector is embracing artificial intelligence. In fact, more than 80% of respondents in a recent report from Blackbaud [...]
Major Donor Fundraising: 18 Tips for Securing Large Gifts
Major gift fundraising is the backbone of nonprofit funding. A study from Indiana University Lilly Family School of Philanthropy shows [...]
How to Use Data to Improve Prospect Identification
I have always found one of the most exciting things about the nonprofit sector to be its diversity. Nonprofits encompass [...]
Smarter Planned Giving Strategies: Using Data and Stewardship to Build Legacy
Planned giving is gaining renewed attention among nonprofit fundraising professionals. If you’re focused on long-term sustainability, you’re likely asking: how [...]
Who to Target with Your Planned Giving Program & Why
As many nonprofits of all sizes now recognize, planned giving represents a significant opportunity to advance their missions. This form [...]
What is Your End-of-Year Strategy for Planned Gifts of Assets?
The call came on December 2. The caller and I had met a few years before. He was a donor [...]
