Conquering the Prospect Screening Elephant
“Where do I begin?” This is the question I hear most frequently when presenting prospect screening results. After explaining what [...]
3 Tips for Email Subject Lines
When it’s time to develop the content for an email appeal, the subject line is typically the last thing to [...]
Data – Whipped into Shape!
You’ve heard the phrase that data is a commodity. In my 17 years of experience, while serving thousands of non-profit [...]
Mobilize Those Mobile Eyes Again
In part 1 of Mobilize Those Mobile Eyes, I wrote about the different facets of the mobile channel that your [...]
188 Billion Emails Sent A Day
Yesterday a friend told me that we send about 188 billion emails a day. I did digging and found all kinds [...]
The TED of Direct Marketing
Recent research suggests that economic and policy changes over the last five years are continuing to make things difficult for [...]
Locking in High-Level Commitments
You work hard to get people’s attention. You hone your story and shout it from the rooftops. You market your [...]
Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits
At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of [...]
Best Blogs of 2011
Well, it’s the moment you’ve all been waiting for…our choice for the best Connection Cafe blog posts of 2011. I [...]
Best of 2011—Client Success Stories
It’s always fun to recap the year with great client success stories. We had a lot this year and I [...]
