2011 Non-profit Social Networking Survey

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint).

There’s always great information in the newsletter, but this time around I’m particularly excited because the focus is social networking for non-profits (something that, if you read this blog regularly, you know I’m very passionate about) and the 2011 Social Networking Survey.

What’s the Nonprofit Social Networking Survey?

It’s all about shedding light on how non-profits use online social networks (time, money, resources, etc). If you don’t know about or have yet to see the survey and resulting benchmark reports you can grab the 2010 results here – it’s packed with very useful information that allows you to see how you compare to the rest of the non-profit industry!

Here’s a few highlights from last years report:

1. Nonprofits have increased use of commercial social networks (e.g. Facebook, Twitter); average community size in Twitter rose 627% to 1,792.
2. Most organizations are only dedicating 1/4 to 1/2 of a staff member to social media, yet a small number of nonprofits have dedicated 2 or more individuals.
3. Although nonprofits’ overall use of house networks (private communities built on a nonprofit’s own web site) has dropped, average house network size is 50% higher than the average Facebook community size.

How can I get the 2011 Social Networking Benchmark Report for Non-profits?

First, go take this years survey. NTEN, Common Knowledge, and Blackbaud will be compiling the results (don’t worry – all the results are anonymous and we will not share any personal information)

The survey results will be compiled and presented at the 2011 Nonprofit Technology Conference in March. Look for a special session at the NTC, where the 2011 Nonprofit Social Networking Benchmark Report will be unveiled, outlining the results of the survey.

Survey participants will also receive a free copy of this report.

Oh, and you’ll be entered to win an Apple iPad!