Welcome to another episode of the ENGAGE podcast, where we delve into the world of donor engagement and effective storytelling using digital impact reports. Today’s episode features a conversation between our host Dan Keyworth and Josh Kligman, CEO of Storyraise.
Josh highlights the significance of telling impactful stories to ensure they resonate with the audience, emphasizing that repeated narratives can reinforce the value of a donor’s contribution. He provides practical examples from several foundations showcasing how they leverage technology to create personalized, web-based impact reports that speak directly to different audience segments.
Josh also introduces the innovative concept of donor engagement scores, explaining how tracking metrics such as click-through rates can offer deeper insights into donor interactions with reports. This allows organizations to better understand their donors’ engagement levels and tailor their communication strategies accordingly.
