The 10 Most Popular ENGAGE Articles of 2024
As we look back on the past year, we would like to present the top 10 articles that captivated our readers’ attention and provided valuable insights and practical advice for our community. Trending topics included artificial intelligence (AI), fundraising strategies, and maintaining strong finances for nonprofits. Here are the standout articles that our readers enjoyed the most in 2024:
1. Leveraging AI in Major Gift Fundraising: A Game-Changer in Philanthropy
Explore the benefits of AI to fundraising, concerns that arise with AI, and demonstrate how leveraging AI can be a true game-changer for major gift fundraising.
2. 10 Simple Fundraising Tips Guaranteed to Improve Effectiveness
Tips for if you’re raising money for a cause or are a nonprofit looking for ways to motivate your supporters to raise money for your fundraising event.
3. What Does It Take to Become a Great VP of Advancement?
Hear about what it takes to become an outstanding leader in higher ed advancement directly from three experienced and thoughtful vice presidents.
4. Maximize Your Progress: 4 Poor Fundraising Habits to Kick
Poor fundraising habits hold nonprofits back from reaching their full potential. Learn about four habits to kick to maximize your fundraising progress.
5. How to Make a Donor Profile in 5 Easy Steps
You can make a useful and insightful donor profile with data from a few donors and a couple hours of your time. Here are the five steps to get you started!
6. 8 Common Donation Page Mistakes (and Simple Solutions!)
A poorly designed donation page will make you miss out on supporters’ donations. Here are the 9 mistakes to avoid so that your page is optimized for giving.
7. AI Can Be Your Most Powerful Tool for Growing Midlevel Giving
By tapping into the power of artificial intelligence, development teams can invest in midlevel donors in these key ways.
8. Stand Out This GivingTuesday: 200 Email Subject Lines
Find real subject lines we’ve compiled from GivingTuesday 2023 to give you some inspiration—and a glimpse into what is flooding your supporters’ inbox.
9. 7 Ways Your Nonprofit Can Build a Strong Financial Foundation in 2025
Here are seven ways your team can make sure your nonprofit has a strong financial foundation this year.
10. How to Use AI Fundraising Tools to Boost Donor Engagement
How can AI tools help boost donor engagement? This guide explores the ways nonprofits can use AI solutions to form stronger, long-lasting donor relationships.
