Digital Marketing

The Power of One

January 8, 2009 | < 1 min Read

I recently read that the average facebook user has roughly 130 friends. That’s pretty amazing. Dunbar’s number doesn’t give an exact, but many think that people, on average, can sustain roughly 150 relationships.

That means it’s possible for folks on facebook to effectively stay connected with their friends and family,

Word spreads fast online where you have a tightly connected and highly engaged network.

1 highly connected constituent can share with their 150 friends. 100 highly connected supporters can share with their 15,000 friends. 1000 highly connected donors can share with their 150,000 friends. Etc. Seth Godin points out that you only need 1000 truly engaged fans (See First, organize 1,000) to make it.

With that in mind, how should you be engaging with people online?

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Frank Barry

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Frank Barry, director of digital marketing at Blackbaud, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world.

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