Andrew Urban

Associate Vice President of Market Solutions at Zuri Group

Andrew Urban is passionate about technology expertly applied to achieve nonprofit mission success. He has worked with technology in the nonprofit sector for over 24 years. His current book, released 2024, Return on Mission: Translating Investment into Mission Impact is a primer guide to changing the conversation around nonprofit sector projects and investments. His first book, The Nonprofit Buyer (2010), was written to aid nonprofit organizations in the full lifecycle of complex technology purchasing processes.

Creating mission-oriented technology decision processes can amplify the impact to the causes supported in immeasurable ways. His books provide guidance for nonprofit professionals in how to maximize the impact of their technology decisions. 

Urban is the Associate Vice President of Market Solutions for Zuri Group, a Blackbaud Partner. Active in multiple youth charities, board leadership, plus soccer fan groups over the years around Austin, TX, his hometown, he and his wife enjoy spending their free time around the music and outdoor activities Austin has to offer.