Shana Masterson

Shana Masterson has been a fundraiser since 2001, and now helps a number of organizations improve their fundraising in her role as a senior principal consultant at Blackbaud. Her unique skill set as both a peer to peer fundraiser and a technologist allows her to focus on maximizing peer to peer campaign revenue through success planning, road mapping, communication calendaring, configuration recommendations and more.

Prior to joining Blackbaud, Shana led the American Diabetes Association’s online fundraising and communication strategy for the national special events team. She also worked for the National Brain Tumor Society, the American Cancer Society and the Muscular Dystrophy Association.

Articles by Shana Masterson

peer-to-peer fundraising events, charity walks

Event Planning

Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study

The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh highly anticipated appearance on the desks of peer-to-peer (P2P) fundraisers everywhere. [...]

March 30, 2021 | 3 min Read
in-person P2P fundraising events in 2021

Peer-to-Peer Fundraising

New Year, New Format for In-Person Peer-to-Peer Events (With Examples!)

Tips for holding in-person peer-to-peer fundraising events in 2021.

January 13, 2021 | 5 min Read
preparing for peer-to-peer fundraising events during COVID-19

Employee Wellness

How to Save the Spring 2021 Peer-to-Peer Fundraising Season

Get tips on how to prepare now for successful peer-to-peer fundraising events in Spring 2021.

October 30, 2020 | 4 min Read

Direct Marketing

Going Virtual is Not Enough, Part Two: Competitive Peer-to-Peer Events

Learn how nonprofit organizations can develop competitive and effective fundraising events in non-traditional ways.

August 14, 2020 | 4 min Read

Peer-to-Peer Fundraising

Going Virtual is Not Enough: Reimagining Traditional P2P Walks for Fall 2020 and Beyond

Learn how nonprofits can reimagine peer-to-peer events to engage supporters and raise more funds.

August 6, 2020 | 5 min Read
Adapting peer-to-peer fundraising events during COVID-19

Employee Wellness

The Time Has Come to Reinvent Fall 2020 Peer-to-Peer Fundraising Events

How nonprofits and other social good organizations should start adapting Fall 2020 peer-to-peer fundraising events to ensure continued supporter engagement.

May 19, 2020 | 5 min Read
peer-to-peer fundraising, p2p fundraising, data-driven fundraising

Employee Wellness

Harnessing Big Data to Sustain Peer-to-Peer Revenue Throughout the COVID-19 Pandemic

Learn how leveraging big data can help sustain peer-to-peer fundraising revenue for social good organizations.

April 9, 2020 | 4 min Read

Employee Wellness

Modifying Peer-to-Peer Campaigns When Participants Crave Social Connection

Learn how nonprofits can leverage peer-to-peer fundraising to raise crucial funds and engage supporters during current COVID-19 social distancing guidelines.

March 24, 2020 | 3 min Read
Chalkboard in a locker room depicting a winning P2P strategy

Peer-to-Peer Fundraising

A Winning Strategy to Conquer Your P2P Challenges

The latest P2P Fundraising Study offers tips to find areas where your P2P campaign is excelling and unearth areas to improve in the year ahead.

November 20, 2017 | 3 min Read

Event Planning

Can Nonprofits Really Raise Money With 5Ks?

According to the 2015 Blackbaud Peer-to-Peer Fundraising Benchmark Study, 5K events are struggling to recruit participants and raise funds.

February 28, 2017 | 4 min Read