Stacy Rooney

Stacy Rooney is a principal business consultant at Blackbaud and an annual giving expert. Prior to her career with Blackbaud, she spent ten years working for the annual fund at a regional private college in the Midwest. Her experience leading giving days, as well as her role with Blackbaud, gives her a unique perspective on how to maximize the effectiveness of higher ed fundraising strategies.

Articles by Stacy Rooney

Annual Giving

Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger [...]

October 4, 2024 | 5 min Read

Manager Skills

What Does It Take to Become a Great VP of Advancement?

As a Strategic Consultant at Blackbaud, I have the privilege of working closely with many leaders in higher education who [...]

August 2, 2024 | 5 min Read

Major Gifts

3 Tips for Keeping Gift Officers Motivated

As you work to implement your fundraising vision, its likely gift officers play a vital role. In this dynamic work [...]

October 12, 2021 | 3 min Read

How higher ed gift officers can communicate during times of crisis

Donor Cultivation

3 Steps for Effective Higher Ed Gift Officer Communication During a Crisis

Three ideas for gift officers communicating with prospects and donors in uncertain times.

March 30, 2020 | 4 min Read

Direct Marketing

3 Reasons You’ve Got to Have a Leadership Annual Giving Program

Leadership annual giving strengthens the handoff between annual giving initiatives and major gift officers. Here are three reasons you’ve got to have a program.

May 23, 2019 | 3 min Read