Articles by Tanya Fitzgerald
Make This a More Inclusive Season of Giving: Tips for Diversity in Your End-of-Year Fundraising Appeal
Learn how you can capitalize on the Season of Giving! This post shares steps for creating a year-end appeal that will inspire support for your cause.
3 Components of a Successful Annual Giving Campaign
Americans are generous and enjoy the sense of being a part of a worthy cause achieved by charitable giving. Even [...]
A Guide for Planning Your #GivingTuesdayNow Campaign in 5 Days
Now, more than ever, social good organizations need their communities to rally behind them. Learn how to prep for #GivingTuesdayNow coming up May 5th, 2020.
Tips for a Successful Virtual Gala Experience
Learn to navigate event planning during the COVID-19 era and maximize fundraising while providing your donors with a memorable experience. [...]
The Three Major Components of a Successful Annual Giving Campaign
Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.
Stewarding #GivingTuesday: Increase Your Retention Rate
Giving Tuesday is a great way to attract new donors or re-engage current ones. Get tips on how to keep reoccurring donors involved and turn first-time givers into sustained donors.
7 Ways for Arts & Cultural Organizations to Retain Members
Members are the catalyst of your arts or cultural organization. Follow these 7 tips for a successful membership retention rate.
Mid-Year Appeals: Boost Fundraising in the Second Biggest Giving Month of the Year!
Learn how to craft a successful mid-year appeal. Charitable giving continues to increase year after year, with online giving playing a bigger part. As June is the second biggest giving month of the year, executing a strategic mid-year fundraising campaign is essential to your nonprofit’s success.
Top Event Strategies for Major Donor Cultivation
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. A great way to develop major donor relationships is to host a cultivation event. Use these 10 strategies for success.