Blackbaud Headed to SXSWi 2011

It’s that time again. South by South West Interactive 2011 is upon us. There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Here’s the detail …

Title: Social Media for Social Good: How Digital Charity is Changing our World

Date/Time: 9:30 AM Monday, March 14

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Join us as we talk about the latest social good initiatives underway at Twitter, Facebook, Foursquare and YouTube while also seeing how non-profit organizers are using these tools to change the world. Come ready to interact, discuss and be challenged to think differently about how technology enables world changing impact.


Frank Barry – Blackbaud – Frank, does internet marketing and strategy at Blackbaud, blogs at NetWits ThinkTank and guest blogs at All his efforts are focused on helping non-profits use the Internet for fundraising, marketing, communications and community building. With more than eight years of experience in the nonprofit arena, he has worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Family Life, Darkness to Light, University of Richmond, Big Brother Big Sisters, ChildFund Int’l, and more. Follow Frank on Twitter.


Ramya Raghavan – YouTube – Ramya Raghavan manages political and social change programming at YouTube, including the YouTube Nonprofit Program and YouTube World View interview series. She has spoken about the intersection of social media and activism at SXSW, the International Fundraising Conference, and the Independent Sector Conference. Ramya blogs regularly at

Claire Díaz Ortiz – Twitter – Claire Díaz Ortiz (nee Williams) leads social innovation and philanthropy at Twitter. She holds an MBA and other degrees from Stanford and Oxford Universities and was a Skoll Foundation Scholar. She co-founded Hope Runs, a non-profit organization in Kenya and is is a published author writing on such diverse topics as social media strategy, saving money, and natural living. Her second book, exploring how causes can excel using Twitter, comes out in the summer of 2011. Find her on Twitter – @claired.

Charles Porch – Facebook – Charles Porch supports marketing partnerships for Facebook around public figures and non-profits. He led the company’s 2011 video initiatives with the World Economic Forum and United Nations Foundation. Most recently, he helped launch Sponsored Stories in the non-profit space with organizations like the Special Olympics, Alzheimer’s Association and UNICEF. Charles holds a bachelor’s degree in International Development from McGill University.

Jake Furst – Foursquare – Jake is a Business Development Manager at foursquare, where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the foursquare platform. Prior to joining foursquare, he worked in the advertising industry at Wieden + Kennedy as an Account Manager on the ESPN account. Jake has an MBA from Columbia Business School with a concentration in Media and Entrepreneurship and a BA from Northwestern University in Political Science. Jake is also a founding board member of The Country Roads Foundation, a non-profit dedicated to supporting and engaging kids in underserved Brooklyn neighborhoods at summer camp and throughout the school year. Find him on twitter – @jakethefurst.

Petri Darby – Make-A-Wish Foundation – Petri Darby, APR, is the director of brand marketing & digital strategy for the Make-A-Wish Foundation. He’s worked on the agency and client sides, in the non-profit and traditional corporate arenas. He is a recovering political junkie who has served on more than a dozen political campaigns and, as far as he knows, he is the only two-time winner of the USA Today online haiku contest. He is an accidental tourist in Texas and lives in The Woodlands, just north of Houston, with his wife and two young boys. He loves bacon. Carl Sagan is his homeboy. And he hates clowns and quitter socks. Petri is @darbyDARNIT on Twitter.

Beverly Robertson – March of Dimes – Beverly Robertson is the National Director of the Pregnancy & Newborn Health Education Center at the March of Dimes where she leads the charge in providing information in both English and Spanish via traditional written and online channels. In her role Beverly leads the new media team who tweets on @marchofdimes and blogs on the News Moms Need and Nacersano blog.  She regularly speaks at industry events on the importance engaging the public via the social web as well as the importance of Hispanic Outreach.  Beverly has a MLS degree from Rutgers University, a MA in history, an archival certificate from New York University and a BA in Spanish from Ohio State University.

Oh, and don’t forget … Blackbaud will be at the Beacon lounge. You coming?

My one request of you: If you could ask one question of this panel, what would it be? Leave your thoughts in the comments below. I’ll be using questions from here during the panel so I’m definitely looking forward to what y’all have to say.