Category: Fundraising

Red Light, Green Light for Peer to Peer Fundraising in 2015

Your 2015 list of peer to peer fundraising do’s and don’ts. […]


5 Revealing Campaign Metrics You May Be Missing

Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions. […]


How Would You Rate Your Prospect Management System?| Part 4

Today, we’ll dive into “Level 4: Well-oiled machine: All systems in place with nearly 100% adoption.” […]


The Donor Insights Fundraisers Can’t Afford to Ignore

Finding the variances and focusing on the most common characteristics is crucial for fundraisers to understand their donor base. […]


Cutting Through the Noise| A Fundraiser’s Strategy for Sorting It Out

Pay attention to the true fundraisers. That’s the person whose advice you should listen to. […]


Do You Know What Your Data is Telling You?

“Big data” can help nonprofits predict future behavior precisely and provide an important competitive edge. […]


How to Send More Fundraising Emails and Maintain Conversion Rates

As nonprofits send significantly more fundraising emails, conversion rates are going south, according to the new Luminate Online Benchmark Report. […]


Chek Yor Speling | Communications Basics Go a Long Way in Fundraising

Being considerate of your donors by crafting strong, readable appeals will help you in the long run. I plomise. […]


The Truth About Successful Fundraising: It’s All About THEM

No matter what you do or what you accomplish, fundraising is NEVER about you. […]


What Lies Within: A Journey Through Wealth Screening

Ever thought that you aren’t getting the most out of your wealth screening? Maybe you just need to know where to look! Dig a little deeper into the data and you might be surprised at what you might find.
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