Fundraising

The sgENGAGE Podcast Episode 96: Innovative Techniques for Engaging Advocates

Chris Masak, senior associate director of advocacy at the Alzheimer's Association, joins the sgENGAGE Podcast to discuss innovations in advocacy for nonprofits.

Donor Cultivation

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Donor retention rates are at an all time low of 27%, but Chuck Longfield & other nonprofit fundraising experts can help. Learn how to improve retention rates!

Annual Giving

The Three Major Components of a Successful Annual Giving Campaign

Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.

Data Management

How to Create Better Charts to Show Fundraising Results

We all know visually appealing communications are better received and more likely to be read. Learn how to create better charts for your audience by focusing on four key areas: shape, color, clarity, and accessibility.

Sponsorship

5 Reasons Sponsors Ignore Your Emails

Email is a fabulous tool to help warm up cold calls, except when it isn’t. Here are some tips on email content to help get that first sponsor.

The sgENGAGE Podcast Episode 93: What You Need to Know About Persona-based Marketing

Rachel Clemens, CMO of Mighty Citizen, joins the podcast to share her ideas on persona-based marketing and how it fits into your strategy.

Donor Cultivation

Starting a Recurring Giving Program: Tips from the Major Hospital Foundation

Recurring giving programs allow donors to become more engaged with your social good organization. Get tips from one organization that’s successfully implemented this fundraising strategy.

The sgENGAGE Podcast Episode 90: Increasing Engagement with Digital Innovation

Cheryl Contee, CEO of Do Big Things, joins the podcast to talk about how social good organizations can increase stakeholder and supporter engagement through digital innovation.

The sgENGAGE Podcast Episode 89: Developing Fundraising Talent

Jason Lewis, author of “The War for Fundraising Talent: And How Small Shops Can Win,” joins the podcast to talk about his ideas about arms-length fundraising, creating value for donors, and how organizations can empower fundraisers in ways that set them up for success and job satisfaction.

The sgENGAGE Podcast Episode 88: Uncomplicate Your Communications

Many nonprofit organizations struggle with communications. A lot of times, this problem is caused by too many complications in their strategy. Michael Beall joins the podcast to help organizations uncomplicate their communications strategy.

The sgENGAGE Podcast Episode 87: Digital Transformation of Fundraising

Brad Little joins sgENGAGE to discuss digital transformation and how is it impacting fundraising in the social good community and what does digital transformation mean for those organizations themselves?

Change Management

6 Ways to Harness Your CRM Solution as a Change Management Tool

You’re implementing a new CRM and are dreaming big about the better process and organizational changes that will follow. It won’t happen overnight, but here’s a change management strategy that works for higher education institutions.

Digital Marketing

Generational Giving at Arts & Cultural Organizations – A Donor Story

How can arts and cultural organizations use family or experiences to get people to donate and get multiple generations of a family invested? Here's 5 suggestions to get you started.

The sgENGAGE Podcast Episode 86: Is Your Fundraising Diversified?

Fundraising is an obvious essential for every social good organization. But what does a diversified program look like and how do you best measure efficiency?