Digital Marketing

How One Nonprofit Saved Thousands of Dogs Using Social Media

November 14, 2011 | < 1 min Read

Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!

Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted. “[We’re] turning that into a real message about adopting dogs unseen in the nation’s shelters,” explains Claudia Perrone, marketing manager for Best Friends.

Best Friends provides a valuable example of social media mobilizing people to take action in the real world. Read the full post on Mashable > “How One Company Saved Thousands of Dogs Using Social Media” to learn more about how they…

  1. Use Hashtags
  2. Drive Action
  3. Enable User-Generated Content and Events
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Frank Barry

Contributor

Frank Barry, director of digital marketing at Blackbaud, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world.

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