How One Nonprofit Saved Thousands of Dogs Using Social Media

Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!

Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted. “[We’re] turning that into a real message about adopting dogs unseen in the nation’s shelters,” explains Claudia Perrone, marketing manager for Best Friends.

Best Friends provides a valuable example of social media mobilizing people to take action in the real world. Read the full post on Mashable > “How One Company Saved Thousands of Dogs Using Social Media” to learn more about how they…

  1. Use Hashtags
  2. Drive Action
  3. Enable User-Generated Content and Events