Get to Know the Planned Giving Design Center
It’s well-known among planned giving professionals that the free-to-use Planned Giving Design Center (PGDC) is a first-stop resource to learn [...]
3 Unforgettable Reasons Arts and Cultural Organizations Need Pinterest
Why Arts & Cultural Orgs Need Pinterest. Pinterest is the #3 social network w/ 4 million daily unique page visits and users spending 14.2 minutes per visit.
10 Online Fundraising Insights
A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. More than a few people have called [...]
6 Ways to Stop Your Website from Leaking Potential Online Donors
Nonprofits need to inspire, overcome reservations and make it easy to give online or they risk seeing nearly 50% of potential online donors leave before giving.
Major Gifts and a $260,000 Online Donation
Major giving moves online? Larger gifts are being given online based on a recent study by Blackbaud. The largest being $260,000 in 2011. Is major giving moving online?
Guest Blogger: Welcome Jeff Shuck! What ya got for us?
Welcome Jeff! Take it away…. In early March I had the pleasure of speaking at the Run Walk Ride Conference. I [...]
Mobilize Those Mobile Eyes Again
In part 1 of Mobilize Those Mobile Eyes, I wrote about the different facets of the mobile channel that your [...]
Transmedia Storytelling at SXSW Interactive
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]
Mobilize Those Mobile Eyes
Confession time: not more than ten years ago I was one of those people who said I would never have [...]
Event Fundraising Contests That Will Blow Your Mind!!
Instead of asking participants to raise a [insert $ amount here] ask them to complete a series of tasks that will lead to them raising more money. A key point to remember is that these contests are about encouraging people to take specific actions, not always about the amount of money people raise. They work because we know that very successful peer to peer participants exhibit behavior that correlates to higher fundraising. They:
