How to Build Your Nonprofit’s Major Gifts Fundraising Program
If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a [...]
4 Key Benefits of Employer Matching Gifts for Nonprofits
Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial [...]
“Unsubscribe” is not a Dirty Word in Email Marketing
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]
A Guide to bbcon 2021 Virtual for Nonprofits
bbcon 2021 Virtual, happening October 13–15, will bring together tens of thousands of social good professionals for three days of cutting-edge thought leadership, virtual peer [...]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]
4 Ways to Support Your Nonprofit’s Outreach with Direct Mail
Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly [...]
You Have a Google Grant—Now What? A Guide for Nonprofits
More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. [...]
Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging
Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion, gain insights into their [...]
2020 Round-up: The Top 5 Lessons for Canadian Nonprofits and Charities
A round-up of valuable lessons learned from Blackbaud Canada's 2020 thought leadership events for nonprofits and charities.
A Quick Guide to bbcon 2020 for Nonprofit Organizations
Tips for how nonprofit professionals can get the most out of bbcon 2020.