Join host Andrew Alter on “The Power of the Inbox” as he welcomes Matthew Montoya, Senior Manager of Partner Operations and Success at Constant Contact, for an in-depth look at effective email marketing for nonprofits. With over 15 years at Constant Contact and a career supporting 14,000+ nonprofits, Matthew shares invaluable experience and practical strategies.
Key topics discussed include:
- The importance of concise, targeted email content and avoiding information overload
- Segmentation strategies to deliver relevant messages and boost engagement
- Monitoring key metrics (like click-through rates) and setting clear campaign goals
- Maintaining consistent branding and adapting to change in organizational culture
- Leveraging artificial intelligence and integrated marketing tools to save time and increase efficiency
- Best practices for data management and list hygiene to maximize marketing impact
This episode is packed with actionable advice to help nonprofits refine their email marketing, connect with supporters, and drive real results.
Listen Now:
Resources:
- Constant Contact
- Modern Marketing for Mission-Driven Teams: Tools, Tactics and Trends
- Blackbaud and Constant Contact Release Strategic Integration to Enhance Digital Engagement for Social Impact Organizations
- Blackbaud Raiser’s Edge NXT®
- GivingTuesday Email Examples, Subject Lines, and Schedule for Sending
