
Facebook and LinkedIn – The social media personal and professional go-to tools?
While I’m sitting here on a Wednesday evening looking at my LinkedIn and Facebook profiles, I’m wondering how much information [...]

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit [...]

NTEN’s Google Analytics Webinar: The Cliff Notes Version
Last week’s NTEN webinar on Google Analytics reached capacity FAST. Great for NTEN (they really know what the hot topics [...]

The Power of Social Fundraising and Friends Asking Friends [INFOGRAPHIC]
Social fundraising revenue has more than doubled online over the past 5yrs – reaching close to the billion-dollar mark – with no signs of slowing down.

Scary Supporter Horror Stories
People share their nightmares with me. Well, ok – maybe that’s overstating it. They vent. And it freaks me out. [...]

What prompts an online gift?
Post on integrated fundraising campaign and determining which channels. [...]

How often are you sending bulk emails?
The frequency of your email blasts has a huge impact on the success of your email program. Send too little and be forgotten, send too much and become spam.

Google Analytics for Nonprofits – Part 1
This post is the first in a monthly series about Google Analytics. As we proceed, I’ll share tips on how [...]

Happy Birthday to Me (and My Cause)
Even though I love shoes and earrings, this birthday I decided I probably had a sufficient collection of both. So using [...]

Facebook is Great, but Does it Really Work for Fundraising?
Last weeks post highlighting a few statistics from the business world seems to have resonated with readers here. That got [...]