Moves Management Overview: An Approach to Fundraising Based on Donor Stages
Moves management is a technique used by fundraisers to move donors through the donor lifecycle, from prospect to major donor. [...]
How Data Intelligence Transforms Planned Giving Programs
Mary Q. Prospect is a long-time donor to XYZ University. After graduating from XYZ 35 years ago, she enjoyed a [...]
Enterprise Fundraising Organizations Are Gaining a Competitive Edge with AI and Blackbaud CRM
The most successful fundraising operations don’t view AI as an opportunity for the future; they view it as a force [...]
Using Predictive Analytics to Identify At-Risk Donors and Prevent Attrition
Donor retention is generally more cost-effective than acquiring new supporters, but it remains a continuous challenge across sectors. According to [...]
Healthcare Donor Fatigue: How to Reignite Passion and Purpose
Last year, healthcare organizations faced audience engagement challenges—donor retention was down by 2.5%, and retention of new donors decreased by [...]
Donor Journeys: From Discovery to Support
What Is a Donor Journey? A donor journey is the complete path a supporter takes with your organization, from first [...]
Change Management: 4-Step Guide to CRM Implementation
Let’s say your nonprofit decides it’s time for a tech stack revamp, starting with your Constituent Relationship Management (CRM) software. [...]
Major Donor Fundraising: 18 Tips for Securing Large Gifts
Major gift fundraising is the backbone of nonprofit funding. A study from Indiana University Lilly Family School of Philanthropy shows [...]
Donor Segmentation: The Key to More Engaged Donors
Have you ever received a completely irrelevant email from a nonprofit? Perhaps it references the wrong location or an event [...]
How the Donor Journey Opens Pathways to Success for Annual Giving
Every annual giving fundraiser can benefit from understanding the most common donor journeys. Because circumstances out of our control, such [...]
