Calculating Charitable Value
We can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.
Segmenting Your Data- Are You Ready for End of Year Fundraising?
Are You Ready for end of year Fundraising Campaigns? Learn why one size does not fit all for end of year fundraising success
The Imperfect Storm, Part 1
The storm, for nonprofit organizations, is fully brewed. The demand for services is up; contributions have barely regained their pre-recession levels; government funding is way off; and expenses are rising. We are tempted to call this a perfect storm. [...]
Participant Value After the Event
As we continue to ramp up for the spring event season, I want to bring a strategic data point to [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
It Takes Two to Table
Don’t tell anyone, but there was a time in my life when I didn’t know what “tabling” was. I was [...]
Socially Enabling your Mission—How Nonprofits Can Benefit from Online Communities
Recap of NTEN webinar with Convio, ThePort and Common Knowledge on online community best practices for nonprofit organizations and how to best integrate the data. [...]
Reactions to the 2008 donorCentrics Internet Giving Benchmarking Analysis
There has been a lot of discussion about the 2008 donorCentrics Internet Giving Benchmarking Analysis since it was released last week. The blogs, [...]