5 Revealing Campaign Metrics You May Be Missing
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
Chek Yor Speling | Communications Basics Go a Long Way in Fundraising
Being considerate of your donors by crafting strong, readable appeals will help you in the long run. I plomise.
300 More Email Subject Lines from End of Year Fundraising
The 2013 edition of my annual review of end of year nonprofit email messages [...]
End-of-Year Giving: Fundraising Appeals Our Experts Love
Guest post by Amy Bills, Blackbaud’s director of customer marketing. Get ready to hear some great insights from an experienced [...]
How to Get the Most from December 31st
Donors afford the causes they support a great deal of leniency on December 31st. After all, it is the biggest [...]
Year-End Planning for Legacy Gifts Starts NOW!
For the planned giving officer, it’s time to kick into high gear with marketing and gift-instruction reminders. Check out this list of ideas to get you started.
End-of-Year Campaign Planning: 6 Things to Get Done in September
If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September
The 3 Most Critical Pieces of an Engaging Email Campaign
Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.
Quieting a Ticking Clock
Is your fiscal year end right around the corner? If so, minimize stress and maximize outcomes with these three easy steps.
Symbols in Subject Lines… ♥ Them or ✄ Them?
Increase email open rates & help your message stand out in a crowded inbox includes tips for effective use of symbols in subject lines.
