The Best of End-of-Year Email Campaigns
This month, we're showcasing the best nonprofit email appeals of the last year to inspire your upcoming end-of-year appeals.
When to Say “No” to “Me, too!” in Fundraising
"Me, too!” responses may be big risks when it comes to nonprofit fundraising. Here are 3 mistakes nonprofits make when it comes to donor communications.
10 Ways to Lose a Donor in One Email
Whether it’s the EOY appeal or the next campaign you run in 2016, consider all the ways you could lose a donor in the email.
Three New Ways to Delight Your Donors
You have to do the basics well before you can get fancy. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.
The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?
The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online.
#GivingTuesday: No Organization too Small
We're calling all small organizations! Don’t miss out on this golden opportunity! It’s easy to get involved and doesn’t require a large investment on your part.
Facebook’s Donate Now Button: A Small Win for Nonprofits
The donate now button is a small win for nonprofits because organizations can now add another, more prominent call to action in their Facebook ads.
User-Generated Content: Put your constituents to work!
User-Generated Content allows nonprofits to get their constituents to help with the big task of writing online content and can result in more engaging and compelling stories.
How to Send More Fundraising Emails and Maintain Conversion Rates
As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.
Fundraising Basics: [Part 1] How to Create and Provide Value to Your Donors
Overall U.S. giving was up 4.9% during 2013 while online giving was up 13.5%. In order to see those types of increases [...]
