How to Send More Fundraising Emails and Maintain Conversion Rates
As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.
Fundraising Basics: [Part 1] How to Create and Provide Value to Your Donors
Overall U.S. giving was up 4.9% during 2013 while online giving was up 13.5%. In order to see those types of increases [...]
Gift Type Parity: An Emerging Best Practice for 2014
Bob Dylan said it best, The Times They Are a-Changin’. Nearly one week away from the 40th anniversary since the [...]
300 More Email Subject Lines from End of Year Fundraising
The 2013 edition of my annual review of end of year nonprofit email messages [...]
How to Get the Most from December 31st
Donors afford the causes they support a great deal of leniency on December 31st. After all, it is the biggest [...]
12 More Internet Memes for Nonprofits
The original “Top 12 Internet Memes for Nonprofits” received such a positive response, that a few more have been created. Don’t [...]
End-of-Year Campaign Planning: 6 Things to Get Done in September
If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September
Testing Your Donation Form Part 2: Designing Your Test
Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, [...]
Peer to Peer – It’s Not Just For Races Anymore
Peer to Peer fundraising is no longer just for events. It can be leveraged by all nonprofits to boost fundraising, mission awareness, and tap into your supporters' networks.
Blackbaud Index for April 2013
Latest update on trends across more than $10 billion in overall fundraising.
