Blackbaud Index for August 2012
The Blackbaud Index of Charitable Giving reports that overall revenue decreased by 3.4% for the 3 months ending August 2012 as compared to the same period in 2011.
You Kids Stay Outta The Spam Folder
Stay out of the spam folder by employing these techniques. [...]
4 Ways to Encourage Self Donations
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign they saw a 2151% increase in self donors, receiving donations from 37% of their participants compared to 2% in 2010. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year. [...]
Will the real Mookie please stand up? Or meow…
A couple weeks ago Emily, shared her thoughts on how to increasing open rates [defunct link removed] (check out her [...]
A Lion’s Lesson in the Serengeti
At the beginning of June I had a once in a lifetime opportunity to travel to Kenya and Tanzania for [...]
Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising
No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines. Learn How to bounce back!
The Multichannel Giving Paradox: Online Donors vs. Offline Donors
The Multichannel Giving Paradox: Online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors.
Boost Online Fundraising with Mid-Year Revenue Spikes
Boost Online Fundraising. Nonprofits receive nearly 45% of their online funding in the last four months of the year, but why? Learn how to create mid-year fundraising spikes.
10 Online Fundraising Insights
A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. More than a few people have called [...]
Pinterest for Nonprofits: 5 Tips for Raising Money with “Pins”
Pinterest for Nonprofits: Raising money with Pinterest might seem silly, but nonprofits are starting to realize the possibilities/opportunity the Social Network brings
