Blackbaud Index for April 2013
Latest update on trends across more than $10 billion in overall fundraising.
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
One Email Tactic Nonprofits Need to Steal From Brand Marketers
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
4 Fascinating Facts about Online Fundraising (and some ideas to help boost your fundraising results)
Online fundraising grew by 10.7% in 2012. Well about overall charitable giving growth of 1.7%. See how you can improve your online fundraising results.
Three Simple Ways to Improve Your Online Fundraising
It’s 2013. As a nonprofit focused on online fundraising, you’ve likely started making resolutions to improve, diversify or broaden your fundraising [...]
200 More Email Subject Lines from End of Year Fundraising
200 More Email Subject Lines from End of Year Fundraising. Analysis of nonprofit fundraising email subject lines.
10 Ways to Sabotage Your Year-End Emails
I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.
Saying Thank You in Peer to Peer Event Fundraising
There are more opportunities and need to say thank you in a peer-to-peer fundraising event campaign than traditional organizational fundraising campaigns. Event [...]
You Kids Stay Outta The Spam Folder
Stay out of the spam folder by employing these techniques. [...]
4 Ways to Encourage Self Donations
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign they saw a 2151% increase in self donors, receiving donations from 37% of their participants compared to 2% in 2010. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year. [...]
