Articles by Mike Snusz
End-of-Year Planning: 7 Things to Get Done this October
The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.
Facebook’s Donate Now Button: A Small Win for Nonprofits
The donate now button is a small win for nonprofits because organizations can now add another, more prominent call to action in their Facebook ads.
Turning Event Donors into Annual Donors
How do I get more out of my event donors? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.
5 Revealing Campaign Metrics You May Be Missing
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
How to Send More Fundraising Emails and Maintain Conversion Rates
As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.
End-of-Year Campaign Planning: 6 Things to Get Done in September
If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September
The 3 Most Critical Pieces of an Engaging Email Campaign
Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.
One Email Tactic Nonprofits Need to Steal From Brand Marketers
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
10 Ways to Sabotage Your Year-End Emails
I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.