Articles by Mike Snusz
Launch an Incredible Text Campaign for End-of-Year Fundraising
While online giving was merely flat for most of 2022, two of the biggest online giving days of the year [...]
4 Ways Nonprofits Can Increase Text Messaging ROI
One of the takeaways from the recently-released “Giving by Generation” special report was that more donors are now giving to [...]
End-of-Year Planning: 7 Things to Get Done this October
The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.
Facebook’s Donate Now Button: A Small Win for Nonprofits
The donate now button is a small win for nonprofits because organizations can now add another, more prominent call to action in their Facebook ads.
Turning Event Donors into Annual Donors
How do I get more out of my event donors? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.
5 Revealing Campaign Metrics You May Be Missing
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
How to Send More Fundraising Emails and Maintain Conversion Rates
As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.
End-of-Year Campaign Planning: 6 Things to Get Done in September
If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September
The 3 Most Critical Pieces of an Engaging Email Campaign
Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.