Mike Snusz

Director of Nonprofit Customer Experience at Tatango

Mike Snusz brings 20 years of unique digital fundraising experience to his role as Director of Nonprofit Customer Experience at Tatango. Today, Mike closely partners with Tatango's nonprofit customer to maximize the impact text marketing can have to further their mission. Prior to Tatango, Mike spent 15 years at Blackbaud leading a team of digital consultants that helped nonprofits improve their online giving, peer-to-peer fundraising and digital marketing programs. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY. With 20 years of fundraising experience, Mike Snusz currently works as the Director of Nonprofit Experience at Tatango. His goal is to help nonprofits maximize the impact text marketing can have to raise more money.

Articles by Mike Snusz

Digital Marketing

4 Ways Nonprofits Can Increase Text Messaging ROI

One of the takeaways from the recently-released “Giving by Generation” special report was that more donors are now giving to [...]

April 4, 2023 | 3 min Read

Digital Marketing

End-of-Year Planning: 7 Things to Get Done this October

The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.

September 23, 2015 | < 1 min Read

Digital Marketing

Facebook’s Donate Now Button: A Small Win for Nonprofits

The donate now button is a small win for nonprofits because organizations can now add another, more prominent call to action in their Facebook ads.

August 28, 2015 | 2 min Read

Digital Marketing

Turning Event Donors into Annual Donors

How do I get more out of my event donors? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.

May 18, 2015 | 2 min Read

Digital Marketing

5 Revealing Campaign Metrics You May Be Missing

Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.

January 20, 2015 | 3 min Read

Digital Marketing

How to Send More Fundraising Emails and Maintain Conversion Rates

As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.

October 20, 2014 | 2 min Read

Digital Marketing

End-of-Year Campaign Planning: 6 Things to Get Done in September

If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September

September 12, 2013 | 2 min Read

Digital Marketing

The 3 Most Critical Pieces of an Engaging Email Campaign

Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.

August 9, 2013 | 5 min Read

Digital Marketing

One Email Tactic Nonprofits Need to Steal From Brand Marketers

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

March 6, 2013 | 2 min Read

Digital Marketing

10 Ways to Sabotage Your Year-End Emails

I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.

December 6, 2012 | 2 min Read