Mike Snusz

Mike Snusz brings 18 years of fundraising experience to his role as a Senior Team Lead on Blackbaud’s Professional Services team. He leads a team of digital consultants and works with nonprofits to improve their digital fundraising, monthly giving, email marketing and peer-to-peer fundraising programs. Prior to Blackbaud, Mike managed the turnaround of the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY. When he’s not contemplating fundraising, Mike enjoys hide and seek, tag, and dance parties with his two kids.

Articles by Mike Snusz

Digital Marketing

End-of-Year Planning: 7 Things to Get Done this October

The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.

September 23, 2015 | < 1 min Read

Digital Marketing

Facebook’s Donate Now Button: A Small Win for Nonprofits

The donate now button is a small win for nonprofits because organizations can now add another, more prominent call to action in their Facebook ads.

August 28, 2015 | 2 min Read

Digital Marketing

Turning Event Donors into Annual Donors

How do I get more out of my event donors? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.

May 18, 2015 | 2 min Read

Digital Marketing

5 Revealing Campaign Metrics You May Be Missing

Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.

January 20, 2015 | 3 min Read

Digital Marketing

How to Send More Fundraising Emails and Maintain Conversion Rates

As nonprofits send significantly more fundraising emails in 2013-14, conversion rates are going south, according to the new Luminate Online Benchmark Report.

October 20, 2014 | 2 min Read

Digital Marketing

End-of-Year Campaign Planning: 6 Things to Get Done in September

If you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September

September 12, 2013 | 2 min Read

Digital Marketing

The 3 Most Critical Pieces of an Engaging Email Campaign

Email expectations have changed. Constituents now expect to receive relevant and interesting information in every email.

August 9, 2013 | 5 min Read

Digital Marketing

One Email Tactic Nonprofits Need to Steal From Brand Marketers

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

March 6, 2013 | 2 min Read

Digital Marketing

10 Ways to Sabotage Your Year-End Emails

I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.

December 6, 2012 | 2 min Read

Online Giving

6 Ways to Stop Your Website from Leaking Potential Online Donors

Nonprofits need to inspire, overcome reservations and make it easy to give online or they risk seeing nearly 50% of potential online donors leave before giving.

April 26, 2012 | 4 min Read