Fundraising

The ENGAGE Podcast Episode 105: Going from Donor Engagement to Donor Action

Shana Masterson, a Principal Business Analyst at Blackbaud and peer-to-peer fundraising expert, joins the podcast to discuss emerging trends in fundraising and why you shouldn't ignore Gen X.

The ENGAGE Podcast Episode 102: Spotlight on Giving Trends in Higher Education

Insights on higher education trends in 2018, how they compare to prior years, and how digital tools and campaigns will affect the future of higher education giving.

Direct Marketing

3 Reasons You’ve Got to Have a Leadership Annual Giving Program

Leadership annual giving strengthens the handoff between annual giving initiatives and major gift officers. Here are three reasons you’ve got to have a program.

The sgENGAGE Podcast Episode 99: The Dynamic Duo – Increasing Impact by Uniting Development and Communications

Nonprofits and other social good organizations face many challenges, but one that can be seen over and over again comes from inside the organization. Different departments, such as development and communications, don't effectively engage with each other, hampering their ability to reach out to and engage with donors as successfully as they could.

Digital Marketing

Tips To Grow And Nurture Your Supporters

Learn how to grow your supporter lists by keeping lists engaged, bringing wilting supporters back to life and cleaning out the weeds to produce the best “harvest” of donors ever!

The sgENGAGE Podcast Episode 98: The State of Social Media in 2019

Experts from Blackbaud University join the Podcast to discuss the state of and strategies around social media for today's social good organization.

Digital Marketing

It’s So Hard to Say Goodbye: Mighty Citizen’s Experience Running an Email Re-Engagement Campaign

If your nonprofit is experiencing below-average open and click-through rates on emails, it's time to run an email re-engagement campaign. Learn how with these tips.

The sgENGAGE Podcast Episode 96: Innovative Techniques for Engaging Advocates

Chris Masak, senior associate director of advocacy at the Alzheimer's Association, joins the sgENGAGE Podcast to discuss innovations in advocacy for nonprofits.

Donor Cultivation

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Donor retention rates are at an all time low of 27%, but Chuck Longfield & other nonprofit fundraising experts can help. Learn how to improve retention rates!

Annual Giving

The Three Major Components of a Successful Annual Giving Campaign

Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.

Data Management

How to Create Better Charts to Show Fundraising Results

We all know visually appealing communications are better received and more likely to be read. Learn how to create better charts for your audience by focusing on four key areas: shape, color, clarity, and accessibility.

Sponsorship

5 Reasons Sponsors Ignore Your Emails

Email is a fabulous tool to help warm up cold calls, except when it isn’t. Here are some tips on email content to help get that first sponsor.

The sgENGAGE Podcast Episode 93: What You Need to Know About Persona-based Marketing

Rachel Clemens, CMO of Mighty Citizen, joins the podcast to share her ideas on persona-based marketing and how it fits into your strategy.

Donor Cultivation

Starting a Recurring Giving Program: Tips from the Major Hospital Foundation

Recurring giving programs allow donors to become more engaged with your social good organization. Get tips from one organization that’s successfully implemented this fundraising strategy.