Fundraising

Direct Marketing

3 Reasons You’ve Got to Have a Leadership Annual Giving Program

Leadership annual giving strengthens the handoff between annual giving initiatives and major gift officers. Here are three reasons you’ve got to have a program.

The sgENGAGE Podcast Episode 99: The Dynamic Duo – Increasing Impact by Uniting Development and Communications

Nonprofits and other social good organizations face many challenges, but one that can be seen over and over again comes from inside the organization. Different departments, such as development and communications, don't effectively engage with each other, hampering their ability to reach out to and engage with donors as successfully as they could.

The sgENGAGE Podcast Episode 98: The State of Social Media in 2019

Experts from Blackbaud University join the Podcast to discuss the state of and strategies around social media for today's social good organization.

Digital Marketing

It’s So Hard to Say Goodbye: Mighty Citizen’s Experience Running an Email Re-Engagement Campaign

If your nonprofit is experiencing below-average open and click-through rates on emails, it's time to run an email re-engagement campaign. Learn how with these tips.

The sgENGAGE Podcast Episode 96: Innovative Techniques for Engaging Advocates

Chris Masak, senior associate director of advocacy at the Alzheimer's Association, joins the sgENGAGE Podcast to discuss innovations in advocacy for nonprofits.

Annual Giving

The Three Major Components of a Successful Annual Giving Campaign

Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.

Data Management

How to Create Better Charts to Show Fundraising Results

We all know visually appealing communications are better received and more likely to be read. Learn how to create better charts for your audience by focusing on four key areas: shape, color, clarity, and accessibility.

The sgENGAGE Podcast Episode 93: What You Need to Know About Persona-based Marketing

Rachel Clemens, CMO of Mighty Citizen, joins the podcast to share her ideas on persona-based marketing and how it fits into your strategy.

The sgENGAGE Podcast Episode 90: Increasing Engagement with Digital Innovation

Cheryl Contee, CEO of Do Big Things, joins the podcast to talk about how social good organizations can increase stakeholder and supporter engagement through digital innovation.

The sgENGAGE Podcast Episode 89: Developing Fundraising Talent

Jason Lewis, author of “The War for Fundraising Talent: And How Small Shops Can Win,” joins the podcast to talk about his ideas about arms-length fundraising, creating value for donors, and how organizations can empower fundraisers in ways that set them up for success and job satisfaction.

The sgENGAGE Podcast Episode 88: Uncomplicate Your Communications

Many nonprofit organizations struggle with communications. A lot of times, this problem is caused by too many complications in their strategy. Michael Beall joins the podcast to help organizations uncomplicate their communications strategy.

The sgENGAGE Podcast Episode 87: Digital Transformation of Fundraising

Brad Little joins sgENGAGE to discuss digital transformation and how is it impacting fundraising in the social good community and what does digital transformation mean for those organizations themselves?

The sgENGAGE Podcast Episode 86: Is Your Fundraising Diversified?

Fundraising is an obvious essential for every social good organization. But what does a diversified program look like and how do you best measure efficiency?

The sgENGAGE Podcast Episode 83: How Gen Z is Transforming Social Good

Meredith Ferguson of DoSomething Strategic discusses how young people are engaging in social change, and how nonprofits, companies and other organizations can engage them.

The sgENGAGE Podcast Episode 79: How Elections Influence Charitable Giving

How do elections impact charitable giving and what effect does gender have? Blackbaud Steve MacLaughlin discusses with Jacqueline Ackerman, assistant director for Research and Partnerships at the Women's Philanthropy Institute.