The Effectiveness of Celebrity Spokespeople in Social Fundraisers
New platforms like Crowdrise, Razoo, HelpAttack and many others are springing up along side establish platforms like Friends Asking Friends [...]
Embrace Social, I Did.
That's right - true social fundraising! Take your peer-to-peer fundraising efforts, integrate it with your donor database and combine that with the kind of exposure only social media can deliver, and voila - Common Ground Social. It's so easy to use - for both you and your supporters. In 3 steps they can register, personalize and share a unique fundraising page (and more importantly, their personal story). The data flow between donor gifts and your database - instant. You can track and interact with your supporters and their networks. [...]
The Secret to Going Viral: Harnessing the Kevin Bacon Effect
Guest post by Darian Rodriguez Heyman, creator of the nationwide Social Media for Nonprofits conference series and former Executive Director [...]
Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal
Wondering how to get more from your holiday email appeals? Reviewing the way you use links may be a good [...]
The Teacher Learns a Lesson
Last week, I spoke at the monthly meeting of the San Antonio chapter of Partners for Philanthropic Planning. The topic: [...]
It’s All In The Tools
The following blog post is by Shana Masterson and Jonathan Cass. Shana has been working in event fundraising for national [...]
Tips & Tricks from the Trenches
Based on the Summit session she’s leading right now, the following blog post is written by Judi Sohn. Judi is [...]
Blackbaud Index for July 2011
The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving provide fundraisers with up-to-date data on fundraising [...]
Accidental Giver or Loyal Supporter
Word on the street is that acquiring new donors and then retaining them is getting more and more difficult and [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]