Blackbaud Index for April 2013
Latest update on trends across more than $10 billion in overall fundraising.
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
Engaging Young Donors
One of the biggest challenges facing non-profit organizations today is changes in generational giving.
How Development and Finance Can Get Along (Really!)
Most people understand that their development and finance departments are both critical to the success of their nonprofit organization. Many [...]
#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising
#13NTCcents That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John [...]
Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report
Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online.
Two Surprising Ways to Broaden Your Reach Online
Online marketing can take many forms. Email, web design, user-generated content and paid search are all ways to improve your [...]
Take Your Major Donor Prospecting to Warp Speed with Analytics
There is a wealth of information available to help organizations make informed decisions around who they target for major gifts. This article presents a few.
Be effective and efficient
We all want to work smarter, not harder—to be effective and efficient. Here ar five steps to keep you focused on the stuff that matters.
5 Keys to Prospecting on a Budget
If you have observed any industry data over the last six years or so, you also know that acquisition is getting continuously more difficult and more expensive. As brilliant fundraisers, we must get smarter about how we can overcome the acquisition quagmire and reverse these trends.
