The Beginning, Not the End
So you have the perfect idea for the next digital tool you want to create for your organization. Maybe it’s [...]
3 Tips for Email Subject Lines
When it’s time to develop the content for an email appeal, the subject line is typically the last thing to [...]
Thank you Christina Yang!
I was catching up on Grey’s Anatomy and realized Christina Yang is awesome. Yes, I know she’s just a character [...]
Mobilize Those Mobile Eyes Again
In part 1 of Mobilize Those Mobile Eyes, I wrote about the different facets of the mobile channel that your [...]
188 Billion Emails Sent A Day
Yesterday a friend told me that we send about 188 billion emails a day. I did digging and found all kinds [...]
Transmedia Storytelling at SXSW Interactive
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]
Let’s get this party started!
When are you most excited about something? It could be a new shirt, a party, a concert, etc… We tend [...]
Sometimes inspirational quotes aren’t enough
Getting reinvigorated when the universe is conspiring against you. [...]
Mobile Donation Forms
When I say, “mobile donation” you probably think about text-to-give. I assume that because when I Googled the term*, that’s [...]
Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits
At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of [...]
