
4 Strategies for Attracting Parents to Support Your Nonprofit Organization
Ideas for how social good organizations can connect with supporters and prospective donors who are parents.

Embedding Purpose-Driven Communications into Email Marketing
The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum [...]

GivingTuesday: Two Months Out—What Should You Be Doing?
The final quarter of 2022 and GivingTuesday are just around the corner. Today, we’re less than two months away from [...]

Your Digital Strategy: 3 Long-Term Improvements to Consider
For modern nonprofits, communicating with donors, spreading awareness, and connecting with your beneficiaries requires a sophisticated online strategy. While there [...]

Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity
How do you know that your marketing strategy is effective? No matter the size of your organization or the scope [...]

How to Optimize Your Nonprofit Blog: 4 Tips for SEO
When you google your nonprofit, what do you find? Does your organization pop up at the top of the search [...]

How Collaborating With Influencers Can Further Your Organization’s Mission
Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Experts and [...]

Top Tips for Creating Powerful Peer-to-Peer Fundraising Email Communications
These days, peer-to-peer fundraising takes many forms. It might be an in-person run, walk, or ride. It might be a [...]

The Anatomy of an Email Sign-up Thank You Page, Revisited
As I started writing this post, it felt eerily familiar. I looked back through the archives and found that I’d [...]

Going Viral: Creative Social Media Campaigns to Inspire Museums
College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our [...]