What Is the Future of Virtual Membership?
Think back to 2019 and early 2020. How many cultural organizations were actively prioritizing digital benefits and digital access in [...]
Online Fundraising Checklist: Opportunities You Can’t Afford to Miss
There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. One-time [...]
“Unsubscribe” is not a Dirty Word in Email Marketing
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]
The Death of the Open Metric (and other freak outs)
Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact [...]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]
Four Bite-Sized Methods of User Research
To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. [...]
You Have a Google Grant—Now What? A Guide for Nonprofits
More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. [...]
Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging
Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion, gain insights into their [...]
7 Emerging Trends That Could Impact Your Peer-to-Peer Fundraising Strategies in 2021
It’s hard to believe we are already two months into 2021. Does it feel any different than 2020 did for you? For [...]
5 Ways to Supercharge Your Organization’s Web Content
There is a direct link between the content constituents consume on your website and how they feel about your organization. Get tips for creating effective web content.
