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Tag: Digital Marketing

21-30 of 221 Results

Digital Marketing

What Is the Future of Virtual Membership?

Think back to 2019 and early 2020. How many cultural organizations were actively prioritizing digital benefits and digital access in [...]

October 27, 2021 | 3 min Read

Digital Marketing

Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. One-time [...]

September 28, 2021 | 3 min Read

nonprofit email marketing

Digital Marketing

“Unsubscribe” is not a Dirty Word in Email Marketing

As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]

September 22, 2021 | 2 min Read

Data Management

The Death of the Open Metric (and other freak outs)

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact [...]

August 10, 2021 | 3 min Read

Digital Marketing

What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]

July 14, 2021 | 2 min Read

Data Insights

Four Bite-Sized Methods of User Research

To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. [...]

June 22, 2021 | 3 min Read

google ads for nonprofits

Digital Marketing

You Have a Google Grant—Now What? A Guide for Nonprofits

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. [...]

March 10, 2021 | 6 min Read

nonprofit social media marketing, social media ads

Digital Marketing

Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging

Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion, gain insights into their [...]

February 26, 2021 | 5 min Read

peer-to-peer fundraising tips for nonprofits

Digital Marketing

7 Emerging Trends That Could Impact Your Peer-to-Peer Fundraising Strategies in 2021

It’s hard to believe we are already two months into 2021. Does it feel any different than 2020 did for you? For [...]

February 18, 2021 | 6 min Read

content marketing for nonprofits and social good

Digital Marketing

5 Ways to Supercharge Your Organization’s Web Content

There is a direct link between the content constituents consume on your website and how they feel about your organization. Get tips for creating effective web content.

January 28, 2021 | 2 min Read

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