Online Fundraising Checklist: Opportunities You Can’t Afford to Miss
There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. One-time [...]
“Unsubscribe” is not a Dirty Word in Email Marketing
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]
The Death of the Open Metric (and other freak outs)
Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact [...]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]
4 Bite-Sized Methods of User Research
To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. [...]
You Have a Google Grant—Now What? A Guide for Nonprofits
More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. [...]
Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging
Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion, gain insights into their [...]
7 Emerging Trends That Could Impact Your Peer-to-Peer Fundraising Strategies in 2021
It’s hard to believe we are already two months into 2021. Does it feel any different than 2020 did for you? For [...]
5 Ways to Supercharge Your Organization’s Web Content
There is a direct link between the content constituents consume on your website and how they feel about your organization. Get tips for creating effective web content.
Converting Emotional Donors to Monthly Donors
Tips for how nonprofits can turn first-time donors into second-time and recurring donors.
