The Anatomy of an Email Sign-up Thank You Page, Revisited
As I started writing this post, it felt eerily familiar. I looked back through the archives and found that I’d [...]
Going Viral: Creative Social Media Campaigns to Inspire Museums
College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our [...]
What Is the Future of Virtual Membership?
Think back to 2019 and early 2020. How many cultural organizations were actively prioritizing digital benefits and digital access in [...]
Online Fundraising Checklist: Opportunities You Can’t Afford to Miss
There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. One-time [...]
“Unsubscribe” is not a Dirty Word in Email Marketing
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]
The Death of the Open Metric (and other freak outs)
Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact [...]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]
4 Bite-Sized Methods of User Research
To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. [...]
You Have a Google Grant—Now What? A Guide for Nonprofits
More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. [...]
Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging
Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion, gain insights into their [...]
