Embedding Purpose-Driven Communications into Email Marketing
The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum [...]
GivingTuesday: Two Months Out—What Should You Be Doing?
The final quarter of 2022 and GivingTuesday are just around the corner. Today, we’re less than two months away from [...]
Your Digital Strategy: 3 Long-Term Improvements to Consider
For modern nonprofits, communicating with donors, spreading awareness, and connecting with your beneficiaries requires a sophisticated online strategy. While there [...]
Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity
How do you know that your marketing strategy is effective? No matter the size of your organization or the scope [...]
How to Optimize Your Nonprofit Blog: 4 Tips for SEO
When you google your nonprofit, what do you find? Does your organization pop up at the top of the search [...]
How Collaborating With Influencers Can Further Your Organization’s Mission
Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Experts and [...]
Top Tips for Creating Powerful Peer-to-Peer Fundraising Email Communications
These days, peer-to-peer fundraising takes many forms. It might be an in-person run, walk, or ride. It might be a [...]
How to Create Dynamic Emails with Ease
Don't miss Blackbaud's key tips on leveraging dynamic emails to hook your audience and keep them coming back for more! [...]
The Anatomy of an Email Sign-up Thank You Page, Revisited
As I started writing this post, it felt eerily familiar. I looked back through the archives and found that I’d [...]
Going Viral: Creative Social Media Campaigns to Inspire Museums
College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our [...]
